Serena Archer
Director of Digital Content
University of Colorado Athletics Department
| Social | @CUBuffsFootball |
Serena Archer has served as the Director of Digital Content for University of Colorado Athletics since August 2021. In this role, Archer oversees social media strategy for the department, manages a team of 35+ creative content interns, and helps to coordinate creative content for all sports. Originally from Minneapolis, MN, Archer graduated from Elon University as an honors fellow with a B.S. in Sport & Event Management in 2019. While at Elon, Archer held internships with Elon Athletics, Duke Football, The FEI World Equestrian Games and Fiorentina Basket (a series B professional Italian men’s basketball team). From 2019-2021, Archer worked full-time as a Creative Content Producer/Editor for University of Kentucky Athletics, serving as the primary point of contact for all Kentucky Football video content.
University of Colorado Athletics Department
This creative crew covers and captures the majority of football video content for social, recruiting and broadcast. They have all worked prior to the hiring of Coach Prime and were able to adapt and thrive under the bright lights that have been shining on Colorado lately.